Good businesses listen to their customers. Great businesses talk back.

These days every business needs a social media strategy. Platforms like Twitter, YouTube and Facebook allow you to keep pace with your customers and increase your bottom line.

Outerwoven can help start or discover conversations about your business and shape those discussions for bigger profits. Engage your clients before your competition does!

Why Important?

The reason why social networks and active social engagement in social media is so important is because you can get your message out to the masses and access to a much larger user group to expose people to your brand.

If you can get your customers/clients actively involved with your products or services, then you have a hope of creating brand loyalty with your customers.

Shrinking margins are forcing companies to look for ways to grow their businesses, while forcing companies to actively address marketing cost savings opportunities. Get involved now with the Web 2.0 approach.

 

Social Media Facts and Figures:

  • Social Media: “are platforms for interaction and networking” (Mashable.com)
  • Social Media: “are primarily internet-based tools for sharing and discussing information among human beings” (Wikipedia.com)
  • Now, what’s the deal with Web 1.0 and Web 2.0?
  • Web 1.0 is a one-sided “read-only” dialogue.
  • Web 2.0 is “open” to enable interaction between people.
  • The same people who are hesitant to join in are the same ones who think it is all a fad - but it’s not! Social Media is main-stream:
  • 74% of Americans WATCH online video clips
  • 60% READ a blog (with overall blog reading increasing 66% in the past year)
  • 26.4 are WRITING blogs
  • 47% UPLOAD videos to a video sharing site (like YouTube)
  • 43% BELONG to a social network
  • 29.5% LISTEN to a podcast
  • 18.8 SUBSCRIBE to an RSS feed

This “open” interaction is social media. It’s the difference in communication style. It is more personal.
(info via the bensur blog)

 

We are actively engaged in social media marketing and assist organizations in developing a comprehensive strategy to capitalize successfully on social media outlets. For more information take a look at WHAT WE DO and contact us so we can get started.